/* ============ Tokens ============ */
:root{
  --bg:#E4EAEF;          /* fog: cool blue-grey ground */
  --raised:#F2F5F8;      /* lifted surfaces */
  --ink:#172335;         /* navy-tinted granite */
  --ink-soft:#435468;
  --muted:#667789;
  --line:#C3CDD6;
  --blue:#45608A;        /* Clarity Blue (logo): primary accent */
  --blue-ink:#FFFFFF;
  --blue-soft:#D3DCE9;
  --teal:#29ABB8;        /* Path Teal (logo): anchor-bolt accent, decorative only */
  --teal-text:#136A73;   /* Path Teal darkened for small text on light ground */
  --band:#243F64;        /* Deep Navy (logo) band */
  --band-ink:#EAF0F7;
  --band-soft:#A9BCD6;
  --band-teal:#45C3CF;   /* teal text on the navy band */
  --logo-main:#45608A;   /* wordmark: standard on light, reversed (white) on dark */
  --logo-accent:#29ABB8;
  --focus:#29ABB8;

  --f-display:"Anybody","Arial Narrow",system-ui,sans-serif;
  --f-body:"Literata",Georgia,"Times New Roman",serif;
  --f-mono:"Martian Mono",ui-monospace,Menlo,Consolas,monospace;

  --step--1:clamp(.78rem,.76rem + .1vw,.84rem);
  --step-0:clamp(1.08rem,1.02rem + .3vw,1.22rem);
  --step-1:clamp(1.3rem,1.18rem + .6vw,1.6rem);
  --step-2:clamp(1.7rem,1.4rem + 1.4vw,2.5rem);
  --step-3:clamp(2.3rem,1.7rem + 2.8vw,4rem);
  --step-4:clamp(2.8rem,1.9rem + 4.4vw,5.6rem);

  --gutter:clamp(18px,4vw,48px);
  --wrap:1180px;
  --ease:cubic-bezier(.2,.7,.2,1);
  color-scheme:light;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --bg:#0F1824; --raised:#16222F; --ink:#DCE4EC; --ink-soft:#B3C0CC; --muted:#8696A6;
    --line:#283646; --blue:#8FA8D4; --blue-ink:#0D1726; --blue-soft:#1F3049;
    --teal:#45C3CF; --teal-text:#45C3CF; --band:#122238; --band-ink:#E3EAF4; --band-soft:#A9BCD6; --band-teal:#45C3CF;
    --logo-main:#FFFFFF; --logo-accent:#29ABB8; --focus:#45C3CF;
    color-scheme:dark;
  }
}
:root[data-theme="dark"]{
  --bg:#0F1824; --raised:#16222F; --ink:#DCE4EC; --ink-soft:#B3C0CC; --muted:#8696A6;
  --line:#283646; --blue:#8FA8D4; --blue-ink:#0D1726; --blue-soft:#1F3049;
  --teal:#45C3CF; --teal-text:#45C3CF; --band:#122238; --band-ink:#E3EAF4; --band-soft:#A9BCD6; --band-teal:#45C3CF;
  --logo-main:#FFFFFF; --logo-accent:#29ABB8; --focus:#45C3CF;
  color-scheme:dark;
}

/* ============ Base ============ */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:var(--f-body);font-size:var(--step-0);line-height:1.68;
  font-optical-sizing:auto;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{hyphens:auto;overflow-wrap:break-word;font-family:var(--f-display);font-weight:760;line-height:1.02;margin:0;text-wrap:balance;letter-spacing:-.01em}
p{margin:0;text-wrap:pretty}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gutter)}
.eyebrow{
  font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.14em;text-transform:uppercase;
  color:var(--muted);font-variation-settings:"wdth" 90;display:flex;align-items:center;gap:.7em;
}
.eyebrow::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--teal);box-shadow:0 0 0 3px color-mix(in srgb,var(--teal) 25%,transparent)}
.section{padding-block:clamp(72px,10vw,136px)}
.measure{max-width:62ch}
.lede{font-size:var(--step-1);line-height:1.5;color:var(--ink-soft)}

/* ============ Buttons ============ */
.btn{
  --b:var(--blue);
  display:inline-flex;align-items:center;gap:.7em;
  font-family:var(--f-display);font-weight:680;font-size:1.02rem;letter-spacing:.01em;
  font-variation-settings:"wdth" 105;
  padding:.95em 1.35em;border-radius:999px;border:2px solid var(--b);
  background:var(--b);color:var(--blue-ink);text-decoration:none;cursor:pointer;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),font-variation-settings .35s var(--ease);
  box-shadow:0 1px 0 color-mix(in srgb,var(--ink) 20%,transparent);
}
.btn .arrow{display:inline-block;transition:transform .35s var(--ease)}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -10px var(--b);font-variation-settings:"wdth" 118}
.btn:hover .arrow{transform:translateX(5px)}
.btn:active{transform:translateY(0)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn.ghost:hover{border-color:var(--ink);box-shadow:none}
.textlink{
  text-decoration:none;background:linear-gradient(var(--blue),var(--blue)) 0 100%/100% 2px no-repeat;
  padding-bottom:2px;transition:background-size .35s var(--ease),color .2s;
}
.textlink:hover{background-size:0 2px;color:var(--blue)}

/* ============ Header ============ */
.site-head{
  position:sticky;top:env(safe-area-inset-top,0px);z-index:20;
  background:color-mix(in srgb,var(--bg) 82%,transparent);
  backdrop-filter:blur(12px) saturate(1.2);-webkit-backdrop-filter:blur(12px) saturate(1.2);
  border-bottom:1px solid color-mix(in srgb,var(--line) 70%,transparent);
}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.logo{display:inline-flex;align-items:center;text-decoration:none;line-height:0}
.logo .wordmark{display:block;width:200px;height:auto;overflow:visible}
.site-foot .logo .wordmark{width:220px}
.site-head .btn{padding:.7em 1.1em;font-size:.95rem}
@media (max-width:560px){.site-head .btn .long{display:none}.site-head .logo .wordmark{width:180px}}

/* ============ Hero ============ */
.hero{padding-block:clamp(48px,7vw,96px) clamp(56px,8vw,110px)}
.hero .wrap{display:grid;grid-template-columns:1fr}
.hero h1{font-size:var(--step-4);font-weight:820;line-height:.96;letter-spacing:-.02em}
.hero h1 .l1{display:block;font-variation-settings:"wdth" 88}
.hero h1 .same{display:inline-block;color:var(--blue);white-space:nowrap}
.hero h1 .same span{
  display:inline-block;
  animation:settle 1.5s var(--ease) .35s both;
}
@keyframes settle{
  from{transform:translate(var(--x,0),var(--y,0)) rotate(var(--r,0deg));font-variation-settings:"wdth" 50;opacity:.45}
  to{transform:none;font-variation-settings:"wdth" 100;opacity:1}
}
.hero h1 .l3{display:block;font-size:.5em;font-weight:500;font-variation-settings:"wdth" 120;letter-spacing:-.005em;margin-top:.35em;color:var(--ink-soft)}
.hero .sub{margin-top:28px;font-size:var(--step-1);line-height:1.5;color:var(--ink-soft);max-width:36ch}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px 14px;margin-top:34px}
.hero .note{margin-top:18px;font-family:var(--f-mono);font-size:var(--step--1);color:var(--muted);font-variation-settings:"wdth" 88}

/* ============ Villain band ============ */
.band{background:var(--band);color:var(--band-ink)}
.band .eyebrow{color:var(--band-soft)}
.quote{margin:28px 0 0;padding:0}
.quote p{
  font-family:var(--f-display);font-size:var(--step-3);font-weight:560;line-height:1.08;letter-spacing:-.015em;
  font-variation-settings:"wdth" 92;max-width:22ch;text-wrap:balance;
}
.quote .illusion{
  font-style:italic;color:var(--band-teal);display:inline-block;
  filter:blur(2.2px);transition:filter .7s var(--ease),letter-spacing .7s var(--ease);
}
.quote:hover .illusion,.quote:focus-within .illusion{filter:none}
@media (hover:none){.quote .illusion{filter:none}}
.quote footer{margin-top:22px;font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.1em;text-transform:uppercase;color:var(--band-soft)}
.band .intro{margin-top:44px;font-size:var(--step-1);line-height:1.55;max-width:44ch;color:var(--band-ink)}

.gap-table{margin-top:48px;display:grid;gap:10px}
.gap-head,.gap-row{display:grid;grid-template-columns:1fr 64px 1fr;align-items:center;gap:0}
.gap-head{font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.14em;text-transform:uppercase;color:var(--band-soft);padding-inline:22px}
.gap-head span:last-child{text-align:left}
.gap-row{
  background:color-mix(in srgb,var(--band-ink) 6%,transparent);
  border:1px solid color-mix(in srgb,var(--band-ink) 12%,transparent);
  border-radius:18px;padding:20px 22px;transition:background .35s var(--ease),border-color .35s var(--ease);
}
.gap-row q{font-family:var(--f-display);font-size:var(--step-1);font-weight:600;font-variation-settings:"wdth" 96;quotes:"\201C" "\201D";line-height:1.2}
.gap-row .heard{font-family:var(--f-body);font-style:italic;font-size:var(--step-0);color:var(--band-soft);line-height:1.4;transition:color .35s}
.gap-row .heard small{display:block;font-style:normal;font-family:var(--f-mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;margin-top:6px;opacity:.8}
.gap-row .rift{position:relative;height:2px;margin-inline:10px;background:repeating-linear-gradient(90deg,var(--band-soft) 0 5px,transparent 5px 10px);transition:transform .45s var(--ease)}
.gap-row .rift::after{content:"";position:absolute;right:-3px;top:-4px;width:10px;height:10px;border-top:2px solid var(--band-soft);border-right:2px solid var(--band-soft);transform:rotate(45deg)}
.gap-row:hover{background:color-mix(in srgb,var(--band-ink) 11%,transparent);border-color:color-mix(in srgb,var(--teal) 60%,transparent)}
.gap-row:hover .heard{color:var(--band-teal)}
.gap-row:hover .rift{transform:scaleX(1.25)}
@media (max-width:720px){
  .gap-head{display:none}
  .gap-row{grid-template-columns:1fr;gap:10px}
  .gap-row .rift{width:48px;margin-inline:0}
}

/* ============ Stakes ============ */
.two-col{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,96px);align-items:start}
.two-col h2{font-size:var(--step-3);font-variation-settings:"wdth" 78}
.two-col>*,.guide .wrap>*,.contact .wrap>*,.hero .wrap>*{min-width:0}
.two-col .sticky{position:sticky;top:110px}
.two-col .sticky p{margin-top:20px;color:var(--ink-soft)}
.costs{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.costs li{display:grid;grid-template-columns:1fr;gap:6px;padding-block:26px;border-bottom:1px solid var(--line);transition:padding-left .4s var(--ease)}
.costs li:hover{padding-left:12px}
.costs h3{font-size:var(--step-1);font-weight:700;font-variation-settings:"wdth" 100;letter-spacing:-.005em}
.costs p{color:var(--ink-soft)}
.costs .tag{font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.08em;color:var(--blue);font-variation-settings:"wdth" 90}
.turn{margin-top:36px;font-family:var(--f-display);font-size:var(--step-2);font-weight:720;font-variation-settings:"wdth" 110;line-height:1.1}
.turn em{font-style:normal;color:var(--blue)}

/* ============ Outcomes ============ */
.outcomes{background:var(--raised);border-block:1px solid var(--line)}
.outcomes h2{font-size:var(--step-3);max-width:18ch}
.out-grid{margin-top:52px;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px)}
.out{padding-top:22px;border-top:4px solid var(--blue)}
.out:nth-child(2){border-top-color:var(--teal)}
.out:nth-child(3){border-top-color:var(--ink)}
.out h3{font-size:var(--step-2);font-weight:780;font-variation-settings:"wdth" 80;line-height:1}
.out p{margin-top:14px;color:var(--ink-soft)}

/* ============ Guide ============ */
.guide .wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,6vw,88px);align-items:center}
.portrait{position:relative;max-width:440px;width:100%}
.portrait img{width:100%;aspect-ratio:2/3;object-fit:cover;border-radius:28px 28px 120px 28px;
  transition:border-radius .8s var(--ease),transform .8s var(--ease)}
.portrait:hover img{border-radius:120px 28px 28px 28px}
.guide h2{font-size:var(--step-3)}
.guide .empathy{margin-top:22px;font-family:var(--f-display);font-size:var(--step-2);font-weight:520;font-variation-settings:"wdth" 88;line-height:1.15;color:var(--blue);max-width:24ch}
.guide .bio{margin-top:24px;display:grid;gap:16px;color:var(--ink-soft)}
.creds{margin-top:30px;display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0}
.creds li{font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.04em;font-variation-settings:"wdth" 92;
  padding:.55em .95em;border:1px solid var(--line);border-radius:999px;background:var(--raised);
  transition:border-color .3s,transform .3s var(--ease)}
.creds li:hover{border-color:var(--blue);transform:translateY(-2px)}
.creds li b{font-weight:600;color:var(--ink)}

/* ============ Plan ============ */
.plan h2{font-size:var(--step-3);max-width:16ch}
.pitches{margin-top:56px;display:grid;grid-template-columns:repeat(3,1fr);gap:0;counter-reset:p;position:relative}
.pitch{position:relative;padding:0 clamp(16px,2.5vw,32px) 0 0}
.pitch .num{display:flex;align-items:center;gap:12px;font-family:var(--f-mono);font-size:var(--step--1);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.pitch .num::after{content:"";flex:1;height:2px;background:repeating-linear-gradient(90deg,var(--line) 0 6px,transparent 6px 12px)}
.pitch:last-child .num::after{background:var(--blue)}
.pitch .dot{width:18px;height:18px;border-radius:50%;background:var(--bg);border:3px solid var(--blue);flex:none;transition:background .3s,transform .3s var(--ease)}
.pitch:hover .dot{background:var(--teal);border-color:var(--teal);transform:scale(1.2)}
.pitch h3{margin-top:22px;font-size:var(--step-2);font-weight:760;font-variation-settings:"wdth" 86;line-height:1.02}
.pitch p{margin-top:12px;color:var(--ink-soft);max-width:30ch}
.plan .after{margin-top:52px;display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px}
.plan .after p{color:var(--muted);font-size:.95em}

/* ============ Anchor Points ============ */
.anchors{background:var(--raised);border-block:1px solid var(--line)}
.anchors .top{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px);align-items:end}
.anchors h2{font-size:var(--step-3)}
.anchors .top p{color:var(--ink-soft)}
.a-grid{margin-top:52px;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.a-card{
  background:var(--bg);border:1px solid var(--line);border-radius:22px;padding:26px 22px 28px;
  display:flex;flex-direction:column;gap:10px;transition:transform .45s var(--ease),border-color .3s,box-shadow .45s var(--ease)
}
.a-card:hover{transform:translateY(-6px);border-color:var(--blue);box-shadow:0 22px 40px -28px var(--blue)}
.a-card .ring{width:44px;height:44px;border-radius:50%;border:3px solid var(--blue);display:grid;place-items:center;
  font-family:var(--f-mono);font-size:.8rem;font-weight:600;color:var(--blue);transition:background .3s,color .3s}
.a-card:hover .ring{background:var(--blue);color:var(--blue-ink)}
.a-card h3{margin-top:10px;font-size:var(--step-1);font-weight:760;font-variation-settings:"wdth" 104}
.a-card .q{font-family:var(--f-mono);font-size:var(--step--1);color:var(--blue);font-variation-settings:"wdth" 88}
.a-card p{color:var(--ink-soft);font-size:.95em;line-height:1.55}
.formats{margin-top:40px;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.format{padding:22px 0 0;border-top:1px solid var(--line)}
.format h3{font-size:var(--step-1);font-weight:720;font-variation-settings:"wdth" 96}
.format .kind{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--teal-text);font-weight:600}
.format p{margin-top:8px;color:var(--ink-soft);font-size:.95em}

/* ============ Contact ============ */
.contact .wrap{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,6vw,96px);align-items:start}
.contact h2{font-size:var(--step-4);font-weight:820;line-height:.95}
.contact h2 .crux{display:inline-block;font-variation-settings:"wdth" 55;transition:font-variation-settings .9s var(--ease),color .5s}
.contact h2:hover .crux{font-variation-settings:"wdth" 130;color:var(--blue)}
.contact .pitchline{margin-top:24px;color:var(--ink-soft);max-width:40ch}
.direct{margin-top:36px;display:grid;gap:14px}
.direct .row{display:flex;flex-wrap:wrap;align-items:center;gap:10px 14px}
.direct .label{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);width:84px}
.direct .addr{font-family:var(--f-display);font-weight:640;font-size:var(--step-1);font-variation-settings:"wdth" 96;user-select:all;word-break:break-all}
.copy{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;background:transparent;border:1px solid var(--line);color:var(--ink);border-radius:999px;padding:.5em .9em;cursor:pointer;transition:border-color .2s,background .2s}
.copy:hover{border-color:var(--blue)}
.copy[data-done]{background:var(--blue);color:var(--blue-ink);border-color:var(--blue)}

form{background:var(--raised);border:1px solid var(--line);border-radius:28px;padding:clamp(22px,3.5vw,40px);display:grid;gap:18px}
.field{display:grid;gap:7px}
.field label{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.field input,.field textarea{
  font:inherit;font-size:1rem;color:var(--ink);background:var(--bg);border:1.5px solid var(--line);border-radius:14px;padding:.8em 1em;
  transition:border-color .25s,box-shadow .25s;width:100%;
}
.field textarea{min-height:130px;resize:vertical;line-height:1.5}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 4px color-mix(in srgb,var(--blue) 20%,transparent)}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:18px}
form .btn{justify-self:start}
.form-msg{font-size:.95rem;color:var(--ink-soft);min-height:1.4em}

/* ============ Footer ============ */
.site-foot{border-top:1px solid var(--line);padding-block:40px 48px}
.site-foot .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px 40px;align-items:flex-start}
.site-foot .one{max-width:46ch;color:var(--ink-soft);font-size:.95rem;margin-top:12px}
.site-foot ul{list-style:none;margin:0;padding:0;display:grid;gap:8px;font-size:.95rem}
.site-foot .fine{width:100%;font-family:var(--f-mono);font-size:.72rem;letter-spacing:.06em;color:var(--muted);display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px;padding-top:20px;border-top:1px solid var(--line)}

/* ============ Scroll-linked entrance (progressive, never hides content) ============ */
@supports (animation-timeline: view()){
  @media (prefers-reduced-motion: no-preference){
    .rise{animation:rise linear both;animation-timeline:view();animation-range:entry 0% entry 40%}
    @keyframes rise{from{transform:translateY(28px)}to{transform:none}}
  }
}

/* ============ Responsive ============ */
@media (max-width:960px){
  .two-col,.guide .wrap,.contact .wrap,.anchors .top{grid-template-columns:1fr}
  .two-col .sticky{position:static}
  .a-grid{grid-template-columns:repeat(2,1fr)}
  .out-grid,.formats{grid-template-columns:1fr}
}
@media (max-width:720px){
  .pitches{grid-template-columns:1fr;gap:36px}
  .pitch .num::after{display:none}
  .pair{grid-template-columns:1fr}
}
@media (max-width:480px){
  .a-grid{grid-template-columns:1fr}
}

@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .quote .illusion{filter:none}
}
